KTNA Studio – Dave Totten, artist

Photo by Deb Wessler

Photo by Dora Miller

KTNA Studio

KTNA On Air Studio, Jan 2013

Photo by Deb Wessler

Photo by James Trump

Fish Lake morning

Fish Lake morning

photo: Robin Song

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Underwrite Shows!

 

 

UNDERWRITING

Underwriting is the public radio alternative to advertising.It is a means for businesses and organizations to identify their product or service to the listening audience while showing their support for the quality programming that is only available on non-commercial radio.Program underwriting provides much needed financial support to KTNA.This insures the continued broadcast of news, information, education, and entertainment to the communities of the Upper Susitna Valley.

Underwriting opportunities exist for all KTNA programming.Announcements are worded to comply with FCC guidelines, which are designed to maintain the non-commercial mission and sound of KTNA-FM.

Announcements may include:

·Name.

·Location information and phone number.

·Business hours.

·Value-neutral descriptions of product or service.

·Slogans that identify but do not promote.

Announcements may NOT include:

·Information about prices, discounts, savings, etc.

·Qualitative language.(“The best, leading, greatest, etc.”)

·Comparative language.(“Better than.”)

·Calls to action.(“Stop in, come by, call, etc.”)

Both KTNA and the underwriter prior to airing must approve underwriting announcements.  They are recorded by a station staff member or volunteer who does not have a direct relationship with the underwriter.  Underwriting messages are recorded without music and are limited to 14 seconds.

Rates show the cost per announcement, for the duration indicated.

Custom arrangements are available for any budget.

Program time

per spot rate

8 Spot

minimum

Off Peak 10pm-6am

$10

Peak 6am-10am /Noon & 6pm News

$20

Daytime10am-10pm

(excluding news)

$15

Talkeetna Community Radio, Inc. is funded, in part, by our Members, Underwriters,

the Alaska Public Broadcasting Commission, and the Corporation for Public Broadcasting

For further information about underwriting or to begin an underwriting contract please contact

fundraising [at] ktna [dot] org

907 733 1700


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