Underwrite with KTNA
Underwriting is the public radio alternative to advertising. It is a means for businesses and organizations to identify their product or service to the listening audience while showing their support for the quality programming that is only available on non-commercial radio. Program underwriting provides much needed financial support to KTNA. This insures the continued broadcast of news, information, education, and entertainment to the communities of the Upper Susitna Valley.
Underwriting opportunities exist for all KTNA programming. Messages are worded to comply with FCC regulations and KTNA guidelines, which are designed to maintain the non-commercial mission and sound of KTNA-FM.
Underwriting Messages may include:
- Name
- Location information
- Contact information
- Business Hours
- Value-neutral descriptions of product or service
- Slogans that identify but do not promote
Underwriting Messages may NOT include:
- Information about prices, discounts, savings, etc.
- Qualitative language (“The best, leading, greatest, etc.”)
- Comparative language (“Better than.”)
- Calls to action
Both KTNA and the underwriter must approve messages prior to airing. They are recorded by a station staff member or volunteer who does not have a direct relationship with the underwriter. Underwriting messages are recorded without music and are limited to 20 seconds.
Example Message:
“KTNA programming is supported in part by (insert business name). Located on (insert address), (insert business name) is open (insert hours). Offering (list up to 3 items). Learn more at (insert website and/or phone number).“
“KTNA programming is supported in part by Jumping Jacks Games. Located on Main Street in Downtown Talkeetna, Jumping Jacks Games is open daily from 10 am till 5pm. Offering puzzles, table games, and more. Learn more at jumping jacks games dot com or call them at (907)733-1700.”
Underwriting Rates:
Business Underwriting Rates:
- $18 per spot (with a 10 spot minimum)
- $10 per spot (with a 25 spot minimum)
Local Nonprofit EPSA/Underwriting Rates:
- $10 per spot (with a 10 spot minimum)
- $8 per spot (with a 25 spot minimum)
Please note: Our Nonprofit rates are available for qualified, local 501(C)3 organizations in the Upper Susitna Valley. All messages must mention the sponsoring organization that qualifies with the Internal Revenue Service as a 501(c)3 organization. Messages must be approved by both KTNA and the organization prior to airing. KTNA reserves the right to review all messages and refuse any that do not meet FCC or station policies and/or the right to edit messages to meet these standards.
